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To whom am I working on?

A major difficulty of the job of a content: the need to digest the client to treat the standards of language, usability, clarity, uniformity.

Often the website of a company fails to reflect the mission and business communication, but reflects the belief of the solitary to the controlling manager or technical manager.
An example? http://www.aureo.it .

Where the site is large and complex, it is sometimes difficult to recognize the different "fingerprints" left by successive administrations, or in charge of different sections.
The question, in my opinion, is clear:

for who I am working?
For the person who gave me the assignment,
for the company that represents
for the end user?